Indra.
Tech for Trust
Generating trust to protect and drive both the present and the future.
BrandFor Value Journey
Brand Diagnosis, Brand Strategy, Brand Architecture, Visual Identity, Brand Implementation, Brand Activation, Culture, Employee Value Proposition
Sector
Defense, Aerospace, Technology
Indra, the global leader company in Defense, Air Traffic, and Space, has transformed its brand to adapt to market demands and strengthen its positioning as a leader in the strategic sectors where it operates.
A transformation that, through innovative solutions and top-tier talent, ensures the security of nations and people as a trusted strategic partner—protecting and driving a safer, more connected future.
Technology that protects the future
At BrandFor, we developed Indra’s new brand strategy and identity around the concept “Tech for Trust”, highlighting the importance of technology and trust generation as key drivers to protect and propel both the present and the future.
This brand strategy is built on Indra Group’s four core values: innovation, trust, connection, and anticipation.
These brand values are expressed through a distinctive personality for Indra, intelligent, bold, collaborative, and pioneering, reflecting its evolution into a global company in Defense, Air Traffic, and Space.
More Defense, More Security, More Indra
Indra has strengthened its identity within the framework of a new Indra Group brand architecture that brings greater clarity and structure to the group, consolidating its position as a global leader in Defense, Air Traffic, and Space.
The new symbol, inspired by a hyperbolic paraboloid, unites for the first time all the group’s brands and employees under a single emblem. The symmetrical arrangement of its blades represents both technology and protection, conveying balance and harmony, while its stylized curves, drawn from industrial design and aerodynamics, bring dynamism and innovation.
This new symbol unifies the brand system, representing the connection between technology (openness) and defense (protection). It serves as a common link that unites all professionals in the group under one visual umbrella and a shared vision.
Indra’s visual identity reflects its new brand strategy and positioning, adopting Amazonian blue as a distinctive element and creating its own universe that reinforces its leadership in the Defense, Air Traffic, and Space sectors. The color palette conveys reliability, depth, and vitality.
The graphic system is inspired by structural elements such as an aircraft fuselage and High-Tech architecture, based on the premise of “making the invisible visible”. This approach reveals the company’s functional components, showcasing its technological capabilities and global impact.
An identity enhanced by a precise graphic system that conveys order and technology, using visible grids, nodes, and lines characteristic of data visualization languages, highlighting talent and continuous innovation to protect and foster a safer, more connected future.
Anticipation to create a safer world
Indra’s rebranding process has been implemented across key brand touchpoints, emphasizing its commitment to security and trust through technology.
This marks a pivotal moment for Indra, amplifying its technological capacity to anticipate market challenges and client needs, facing every obstacle with determination and connecting technology with people to create a safer world.
