IFEMA MADRID.
Feel the inspiration
Activating inspiration to drive business and unique experiences.
BrandFor Value Journey
Brand Diagnosis, Brand Strategy, Brand Architecture, Verbal Identity, Visual Identity
Sector
Exhibitions and Events
IFEMA MADRID, Spain’s leading trade fair operator and one of the most prominent in Europe, has been a key driver of Madrid’s economic and social dynamism for over 40 years. Its track record has positioned it as a hub of innovation and connection where business opportunities, knowledge, and unique experiences are created. In a context of industry transformation and increasing competition, IFEMA MADRID set out to evolve its brand identity to reinforce its leadership and project its future-oriented vision and impact.
An ecosystem of experiences that inspire, connect, and transform
At BrandFor, we led a strategic process with a clear focus: to strengthen IFEMA MADRID’s role as an experience-driven brand that transforms venues into disruptive spaces, turns contacts into meaningful connections, and positions Madrid as a global benchmark. This gave rise to the concept “Feel the Inspiration” an invitation to experience firsthand the energy of an ecosystem that drives business, generates knowledge, and connects ideas with people.
This repositioning was built on four strategic pillars: Impact, Connection, Vitality, and Ingenuity reinforcing IFEMA MADRID’s commitment to its community and its ability to create value on both a local and international scale.
A verbal and visual identity that expresses transformation and dynamism
The brand’s evolution also materialized through a refreshed visual identity. The name update from IFEMA Feria de Madrid to IFEMA MADRID strengthens the institution’s bond with the city and underscores its role as a key player in its development.
The visual system was designed to elevate IFEMA MADRID’s presence over the brands under its umbrella, ensuring a coherent and recognizable identity. As part of the redefinition of its brand architecture, we created IFEMA MADRID LIVE, a new sub-brand that enhances its offering of live shows and events, aligned with its strategic positioning.
The visual identity was crafted to convey the experience and excitement of the events held at IFEMA MADRID: vibrant imagery, dynamic compositions, and a visual narrative that highlights innovation and the connection between people and business.
Thanks to this transformation, IFEMA MADRID not only strengthens its leadership but also projects itself as a true symbol of inspiration driving creativity, knowledge, and opportunity for all its audiences.
