AT BRANDFOR IT’S ALL ABOUT KNOWLEDGE AND PASSION
BrandFor is a branding and marketing consultancy with a single goal: to empower businesses and generate value by unleashing a brand’s true potential.
BRANDING
FOR ONE
We believe that every brand is one of a kind and that every story is built together.
We build branding solutions suited to the challenges and needs of each of our clients, from commitment and agility.
BRANDING
FORWARD
At BrandFor we believe that the key to success lies in awakening the brand’s potential with the future in mind.
We create branding solutions with long-term projection that are the result of combining strategic rigor, talent and creative vision.
BRANDING
FOR IMPACT
We believe in brands’ ability of generating positive impact for our clients’ business.
We have a clear focus: to develop strong results-oriented brands, capable of driving business growth in a sustainable and organic way.
MANIFESTO BRANDFOR
It all starts with curiosity.
An instinct for insights. A passion for truth.
Curiosity leads to knowledge.
A clear path forward. A roadmap for value creation.
Knowledge fuels strategic excellence and nurtures passion.
And it´s the combination of knowledge and passion what creates exceptional brands.
Brands that empower businesses by building lasting value.
Brands that help activate a clear purpose, driving people and change.
At BrandFor, it’s all about knowledge and passion.
At BrandFor, we do branding for value.
BRANDFOR
VALUE JOURNEY
At BrandFor, we believe every brand has the potential of becoming a key source of value for the business. To unlock all its potential, a brand must be built in a solid, inspiring and coherent way through a process of understanding, definition, creation, activation and performance evaluation. This process of value generation through the brand is what we call the BrandFor Value Journey.
FOUNDING PARTNERS
ISMAEL MERLO
Previous Experience:
Consultancy Director at Interbrand Spain; Strategy Director at Interbrand Spain; Marketing Manager at Cadbury UK. Other: Nestlé, Engloba, AM Advisors Investment.
PATRICIA ARIAS
Previous Experience:
Brand Strategy and Valuation Director at Interbrand Spain; Strategic Planning at Young & Rubicam Madrid; European Brand Planner at Young & Rubicam Group EMEA, London; Other: Carat, Vorwerk.