Indra Group.
Tech for the Future
Driving a safer and more connected future.
BrandFor Value Journey
Brand Diagnosis, Brand Strategy, Brand Architecture, Visual Identity, Brand Implementation, Brand Activation, Culture, Employee Value Proposition
Sector
Defense, Aerospace, Technology
Indra Group is a multi-specialist business holding that promotes technological progress. It includes Indra, one of the world’s leading companies in defense, air traffic, and space, and Minsait, the leader in digital transformation and information technologies in Spain and Latin America.
Indra Group drives a safer and more connected future through innovative solutions, trusted relationships, and top talent. Sustainability is part of its strategy and culture, addressing present and future social and environmental challenges.
With a presence in more than 140 countries, Indra Group identified the need to evolve towards a more flexible and connected brand model, in line with its strategic plan ‘Leading the Future’.
This transformation strengthens its leadership in key strategic sectors, providing clarity and cohesion, fostering an ecosystem of interconnected brands, and driving future growth.
Innovation in visual identity
The redesign of Indra Group’s visual identity combines technological precision and elegance with a futuristic vision. The new identity clearly reflects the brand values defined transversally across the company: innovation, trust, connection, and foresight.
Each visual element is designed to project a cutting-edge image, building a legacy that connects the present with the future.
The new symbol, inspired by a hyperbolic paraboloid, unites all brands and employees under a single mark for the first time. The symmetrical arrangement of its blades—representing both technology and defense—conveys balance and harmony, while its stylized curves, inspired by industrial design and aerodynamics, add fluidity and modernity.
This new symbol unifies the brand model, representing the connection between technology (openness) and defense (protection), serving as a common thread that brings together all the Group’s professionals under a shared graphic identity and vision.
The graphic system draws inspiration from structural elements such as the fuselage of an aircraft and High-Tech architecture, based on the premise of “making the invisible visible.” This approach reveals the company’s functional components, showcasing its technological capability and global impact.
The custom typeface ForFuture Sans blends geometric solidity with the warmth of a human touch, reflecting the technical yet approachable profile of engineering. Its robust, contemporary design harmonizes straight and curved lines, creating a typeface that is both technical and human.
The color palette reinforces innovation through dynamic contrasts, while photography precisely and flexibly captures the essence of technology applied to real life. Blue leads the identity of Indra Group and Indra, conveying trust, depth, and vitality, while purple defines Minsait, placing it in its own universe and strengthening its leadership in advanced digital technologies.
The illustrations, balancing emotion and technical rigor, reflect the brand’s disruptive and innovative nature.
A brand for the global future
The result is a bold strategy, narrative, architecture, and visual identity deeply connected to the company’s values. This transformation establishes a solid foundation for the company’s global growth, consolidating its commitment to sustainability, innovation, and talent.
Indra Group’s new brand model seeks to create sustainable differentiation, foster employee pride and belonging, and ensure clarity and relevance for its key audiences.
Ultimately, the new brand model activates the Group’s mission: driving a safer and more connected future.
