Comillas ONEXED.
Lifelong Excellence
Driving the development of transformative leaders, generating real impact.
BrandFor Value Journey
Brand Diagnosis, Brand Architecture, Brand Strategy, Brand Naming, Verbal Identity, Visual Identity, Brand Implementation
Sector
Education
With over a century of trajectory, Universidad Pontificia Comillas has taken a major step forward in its evolution with the creation of a new brand specialising in Postgraduate, Executive Education, and Lifelong Learning, thereby expanding its reach and capacity for impact. A school that offers high-quality training for professionals committed to continuous learning, knowledge, and growth.
A Brand Strategy and Naming that fuse excellence and innovation
At BrandFor, we guided Comillas through a comprehensive 360º strategic process, resulting in the creation of Comillas ONEXED, the Postgraduate and Lifelong Learning School established with the purpose of developing transformative leaders equipped to face global challenges with an innovative and distinctive vision. The new school broadens the University’s impact in executive and continuous education, reaffirming its commitment to academic excellence and lifelong learning.
To build the new brand, BrandFor identified its unique and differentiated space within the competitive landscape and defined the optimal level of verbal and visual linkage with the corporate brand, Universidad Pontificia Comillas — a key step in ensuring relevance and guaranteeing future differentiation.
The new name, ONEXED, was inspired by a unique combination of innovative and continuous learning (“ON”) for a professional and executive audience constantly seeking growth and excellence through education (“EX-ED”), thus capturing the essence of the new school. A high-level learning platform, always active and focused on continuous development, built around four key Brand Values and a Brand Claim, “Lifelong Excellence,” which reinforces the perfect synergy between Comillas’ academic legacy and its forward-looking commitment to executive education.
A visual identity that drives learning and continuous growth
To express the essence of Comillas ONEXED, the visual identity was designed to convey clarity, elegance, and dynamism. Its logo represents, through the “O,” a virtuous circle symbolising limitless learning and professional development throughout all stages of life.
The identity retains the colour palette of Universidad Pontificia Comillas, ensuring coherence and strengthening the link between the two brands. In addition, the corporate typeface, Domaine, with its crisp and elegant serif, reflects the school’s blend of tradition and modernity.
At the heart of this identity lies a graphic system based on four key visuals: succession, expansion, growth, and continuity. These elements create a flexible yet structured visual language, adaptable to any communication context, from academic settings to digital platforms.
Generating impact from day one. For a lifetime
Once the strategic and visual identity was defined, the brand launch and activation were designed to maximise the impact of Comillas ONEXED from the very first moment. The creation of brand assets has established key connection points with its main audiences, effectively communicating the school’s mission and values.
This approach has positioned Comillas ONEXED as a benchmark in executive education, driving continuous growth and both professional and personal excellence. With this, Universidad Pontificia Comillas strengthens its role as a pioneering institution in shaping transformative leaders committed to building a more fair and sustainable society.
