Minsait.
Tech for Impact
Connecting talent, technology, and business to generate a positive and sustainable impact.
BrandFor Value Journey
Brand Diagnosis, Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity
Sector
Tecnology, Consultancy
Minsait, Indra Group’s company specialized in IT consulting and digital transformation, is evolving its brand to meet market demands and strengthen its positioning as a leader in its sector.
This transformation responds to the need to advance toward a more digital, human, and international model, aligned with the Group’s new brand architecture.
Technology that transforms business
At BrandFor, we developed the new brand strategy and identity around the concept
“Tech for Impact”, highlighting Minsait’s commitment to creating positive impact through technology and people. A brand strategy built on Indra Group’s four fundamental values: innovation, trust, connection, and anticipation.
These values shape a unique personality for Minsait, intelligent, assertive, empathetic, and inspiring, reflecting its evolution into a global benchmark company that connects talent, technology, and business to generate positive and sustainable impact.
A future where what’s digital becomes more human day by day
Minsait has strengthened its identity within Indra Group’s new brand model, which provides greater clarity and structure to the Group, consolidating its positioning as a reference in IT consulting and digital transformation.
The new symbol, inspired by a hyperbolic paraboloid, brings together all the Group’s brands and employees under one shared emblem for the first time. The symmetrical arrangement of its blades represents both technology and protection, conveying balance and harmony, while its sleek curves, inspired by industrial and aerodynamic design, add fluidity and modernity.
Minsait’s visual identity reflects its new strategy and brand positioning, adopting purple
as its distinctive color and creating a unique universe that reinforces its leadership in advanced digital technologies.
Its enriched identity incorporates a precise graphic system that conveys order and technology, using visible grids, nodes, and lines characteristic of data visualization languages—showcasing talent and imagination, continuously innovating,
and transforming business to achieve a more digital, more human, and more
sustainable future.
Reinventing the businesses of tomorrow, generating positive and sustainable impact
The rebranding process has been activated across all brand touchpoints, emphasizing Minsait’s commitment to innovation and to generating positive impact through technology.
Minsait’s capabilities make it possible to anticipate future needs and challenges, enabling businesses to grow.
A pivotal moment for Minsait, supported by technological solutions capable of transforming the present and anticipating the future of companies and institutions.
