Cofares.
La salud nos mueve
The strategic partner empowering pharmacies as key players in the future of healthcare.
BrandFor Value Journey
Brand Diagnosis, Brand Strategy, Brand Architecture, Verbal Identity, Visual Identity
Sector
Healthcare and Pharmaceutical Distribution
Cofares, the leading pharmaceutical distribution cooperative in Spain, entered a new phase of transformation to reinforce its role as a strategic partner for pharmacies and a key player within the healthcare ecosystem. In a context of constant change and rising demands, its brand repositioning became an opportunity to more clearly articulate its purpose, strengthen its identity, and enhance its ability to create value across the entire pharmaceutical supply chain.
A comprehensive evolution to consolidate its leadership in healthcare
At BrandFor, we developed a branding project to support this ambitious strategic transformation, highlighting Cofares’ role as a driving force of connection and progress in the pharmaceutical and healthcare sectors. The brand strategy, built around the concept “La salud nos mueve”, conveys Cofares’ commitment to improving health by helping pharmacies connect with patients, laboratories, and the healthcare system.
This new positioning is built on three essential values that reinforce its leadership in an increasingly dynamic market: Connection, Commitment, and Vision.
To further support this vision, the brand architecture was optimized, redefining the structure of Cofares’ commercial offering with a more integrated and simplified approach. This process made its extensive ecosystem easier to understand, ensuring internal coherence and greater external clarity.
A visual identity that brings the new positioning to life
The new visual identity acts as a catalyst for Cofares’ strategic transformation, distinctly reflecting its key role as a connector and strategic partner within the health ecosystem. The redesigned logo features a more contemporary and versatile look, complemented by a color palette led by green and magenta, evoking freshness, approachability, and dynamism while symbolizing trust, energy, and innovation.
A long-term strategic collaboration
As part of our close collaboration with Cofares, BrandFor has also supported other key projects, including Farmanager, Cofares Foundation, and Welnia.
Welnia marks a significant step forward, allowing patients to connect with pharmacies and access services, products, and professional advice anytime and anywhere. As an independent brand, its very name evokes wellbeing and promotes a comprehensive, reliable, and approachable health experience. Under the tagline “More health, more pharmacy”, Welnia embodies Cofares’ commitment to a B2B2C model, bridging the pharmacy with the digital environment and positioning the pharmacist as a key figure in the evolving healthcare ecosystem.
In short, this is a 360° rebranding project designed to position Cofares as a solid, relevant, and future-ready benchmark, empowering pharmacies as vital agents in the healthcare ecosystem.
