{"id":8062,"date":"2025-10-28T05:23:00","date_gmt":"2025-10-28T04:23:00","guid":{"rendered":"https:\/\/brandfor.com\/discover\/a-letter-about-brandfor-for-brandfor\/"},"modified":"2026-04-12T17:23:53","modified_gmt":"2026-04-12T15:23:53","slug":"a-letter-about-brandfor-for-brandfor","status":"publish","type":"post","link":"https:\/\/brandfor.com\/en\/discover\/a-letter-about-brandfor-for-brandfor\/","title":{"rendered":"A letter about BrandFor, for Brandfor"},"content":{"rendered":"\n
\n

Years ago, when we founded BrandFor, it all began with a clear purpose: to unlock the potential of brands as a powerful source of value. That same purpose continues guiding us today, fueling our drive and passion for branding. <\/p>\n<\/blockquote>\n\n

Much more than words <\/h2>\n\n

At BrandFor, our purpose is something we craft, day by day. \u201cBranding for value\u201d shapes our daily work, drives our pursuit of excellence in every project, inspires every member of the team, and becomes a shared thread that connects everything we do. After all these years of being true to our essence, BrandFor\u2019s story speaks for itself.<\/p>\n\n

Inspiring growth<\/h2>\n\n

Our purpose was born from a deep belief in the power of brands to transform and create value, growth, and positive impact \u2013 from business, social and human perspectives.<\/p>\n\n

A purpose brought to life through over 200 projects, spanning brand diagnosis, brand strategy and brand architecture definition; Naming, tone of voice and visual identity creation; Brand manualisation, activation and implementation; Company culture and employer branding reinforcement; or ESG and sustainability strategy development.<\/p>\n\n

Tangible value <\/h2>\n\n

Each client is unique, yet they all share one thing in common: the goal of transforming their brand into a true strategic asset. Indra Group, Cabify, IFEMA MADRID, Ibercaja, Naturgy, ITP Aero, Santander, Universidad Pontificia Comillas, Cofares, Movistar, Mahou, Kiwoko and Tiendanimal, Zunder, UNICEF, Ginos or Urbaser are some of the companies and organisations that have proved how our purpose delivers tangible value.<\/p>\n\n

Over the years, we’ve had the great opportunity to foster meaningful connections within multiple environments and ecosystems: from big investment and private equity funds to start-ups, from large corporations and IBEX to SMEs and family businesses, from FMCGs and B2C brands, to B2B companies, from national projects to international ambitions, from corporations to NGOs and Foundations, hospital groups, universities and higher education players.<\/p>\n\n

Talent is everything <\/h2>\n\n

Our purpose wouldn\u2019t have become a reality without the extraordinary team that shapes BrandFor – extremely talented people who share our vision and passion, working together to create powerful and meaningful brands. Over the years, the company has grown in the way that matters most: through talent. We’ve not only expanded our knowledge and skills in the uniquely challenging discipline of branding, but we’ve also welcomed brilliant team members and collaborators who bring exceptional strengths, embrace our culture, and help amplify our purpose*. In addition, our BrandFor Alumni community continues to grow as former colleagues pursue new paths in life \u2014 and we couldn\u2019t be prouder.<\/p>\n\n

Over the years, the company has grown in the way that matters most: through talent. We’ve not only expanded our knowledge and skills in the uniquely challenging discipline of branding, but we’ve also welcomed brilliant team members and collaborators who bring exceptional strengths, embrace our culture, and help amplify our purpose*.<\/p>\n\n

In addition, our BrandFor Alumni community continues to grow as former colleagues pursue new paths in life \u2014 and we couldn\u2019t be prouder.<\/p>\n\n

The future is bright<\/h2>\n\n

What BrandFor has achieved has only been possible thanks to all who are sharing this journey with us. That\u2019s why we are \u2014and will always be\u2014 grateful to every client, employee, and partner who has been, is, and will be part of our story.<\/p>\n\n

As a journey of effort, discovery, and growth, we look back and feel proud of what BrandFor has become. And when we look ahead, we\u2019re inspired by all the possibilities still to come. Unlocking brand value is an ongoing journey, and we\u2019re excited to help shape what\u2019s next.<\/p>\n\n

BrandFor\u2019s brand identity evolves as a sign of how our focus is set on the future and how our commitment with building great brands is stronger than ever. Guided and inspired by our purpose, we will continue giving our best to create lasting value, together.<\/p>\n\n

<\/div>\n\n

Ismael y Patricia<\/strong><\/p>\n\n

* Forever grateful to Carla, Carlos, Monika, Teresa, David, Luc\u00eda, Carlos, Gonzalo, Sara, Eva, Laura, Jes\u00fas, Marta, Alejandra, Nelson, Enrique, Charo, Susana, Miguel, Jorge, Mar\u00eda, Juanjo, \u00c1lvaro, Carlos, Gonzalo, Ana, In\u00e9s, Agus, Laila, Cris, David, Carlos, Ana, Pablo, Oihane, Fabi, Jimena, Fernando, Isabel, Will, Denise, Mois\u00e9s, Sergio, Lorena and Fede.<\/p>\n","protected":false},"excerpt":{"rendered":"

It all began with a clear purpose: to transform the potential of brands into a true source of value.<\/p>\n","protected":false},"author":1,"featured_media":8630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"A letter about BrandFor, for Brandfor","_seopress_titles_desc":"It all began with a clear purpose: to transform the potential of brands into a true source of value.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-8062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eng-vision"],"_links":{"self":[{"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/posts\/8062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/comments?post=8062"}],"version-history":[{"count":0,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/posts\/8062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/media\/8630"}],"wp:attachment":[{"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/media?parent=8062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/categories?post=8062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfor.com\/en\/wp-json\/wp\/v2\/tags?post=8062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}