By giving nature the best, we get the best from nature

As part of La Unión Corp.’s innovative vision and its strong commitment to sustainability, wecarepack was born with the aim of becoming the biocompostable food waste-based packaging solution that ensures the maintenance of quality of fruits and vegetables.

A 360º definition process with a clear challenge: to drive the creation and ownership of the plastic-free packaging category. A brand with a strong purpose of becoming a philosophy of sustainable and responsible life, both for the group’s products and for its customers, under the ‘Plastic-free living’ brand claim. A real commitment to give our best to nature, to continue offering the best from nature.

A new brand developed from scratch by BrandFor, both strategically and creatively. Launched at IFEMA Fruit Attraction fair, where it received The Accelera Award for ‘Best Innovation and Entrepreneurship Project 2019′.