Insights

Strategy

Creativity

Experience

Performance

BRANDING FOR INSIGHT

BRANDING FOR STRATEGY

BRANDING FOR CREATIVITY

BRANDING FOR EXPERIENCE

BRANDING FOR PERFORMANCE

At BrandFor, we believe every brand has the potential of becoming a key source of value for the business. To unlock all its potential, a brand must be built in a solid, inspiring and coherent way through a process of understanding, definition, creation, activation and performance evaluation. This process of value generation through the brand is what we call the BrandFor Value Journey.

BRANDING FOR
INSIGHTS

An in-depth diagnosis that allows to achieve the goal of building a unique and differential positioning for the brand. A triple-perspective analysis that is focused on identifying key market opportunities, consumer and client motivations and drivers of choice, as well as potential brand and business opportunities that should be leveraged strategically.

  • BRAND, MARKET AND AUDIENCE DIAGNOSIS
  • BRAND AUDIT (STRATEGIC, VISUAL, VERBAL & COMMUNICATIONS)
  • BRAND IMPACT MODEL

BRANDING FOR
STRATEGY

Definition of the Brand's Strategic Platform, ensuring differentiation in the market, relevance and meaningfulness for its audiencies, as well as credibility and alignment with the business purpose. Besides, the strategic phase is also focused on developing fundamental branding assets such as the brand's Architecture and Portfolio System, Segmentation Model and Brand Target.

  • BRAND STRATEGY: POSITIONING, VALUES, BRAND IDEA
  • BRAND VALUE PROPOSITION
  • BRAND ARCHITECTURE AND NOMENCLATURE SYSTEM
  • SEGMENTATION AND BRAND TARGET

BRANDING FOR
CREATIVITY

Development of a unique and ownable expression and brand universe that captures the true essence of the brand and brings to life its vision in a compelling, inspiring and memorable way.

  • VISUAL IDENTITY
  • VERBAL IDENTITY: NAMING, TONE OF VOICE, CLAIM, STORYTELLING
  • AUDIOVISUAL & SONIC BRANDING
  • BRAND IDENTITY GUIDELINES / MANUAL

BRANDING FOR
EXPERIENCE

Development of brand initiatives and tools that will activate and will bring to life the strategic brand platform and its identity in an engaging, coherent and impactful way, allowing customers and audiences to live the brand through experiences that cover the entire customer journey.

  • BRAND IMPLICATIONS
  • BRAND IMPLEMENTATION & BRAND ACTIVATION
  • BRAND CULTURE & EMPLOYEE ENGAGEMENT (EVP)
  • CUSTOMER JOURNEY
  • BRAND LAUNCH: INTERNAL & EXTERNAL
  • COMMUNICATIONS, DIGITAL STRATEGY & CONTENT

BRANDING FOR
PERFORMANCE

Identification of key performance indicators (KPIs) and development of a complete framework for measuring brand health and brand equity over time. In addition, support over time and ongoing advisory to guarantee the correct implementation and activation of the brand.

  • KPIs MODEL
  • BRAND PERFORMANCE & BRAND HEALTH EVALUATION
  • BRAND MANAGEMENT & BRAND GUARDIANSHIP
  • BRAND IMPACT MODEL