At BrandFor, we believe every brand has the potential of becoming a key source of value for the business. To unlock all its potential, a brand must be built in a solid, inspiring and coherent way through a process of understanding, definition, creation, activation and performance evaluation. This process of value generation through the brand is what we call the BrandFor Value Journey.
BRANDING FOR
INSIGHTS
An in-depth diagnosis that allows to achieve the goal of building a unique and differential positioning for the brand. A triple-perspective analysis that is focused on identifying key market opportunities, consumer and client motivations and drivers of choice, as well as potential brand and business opportunities that should be leveraged strategically.
- BRAND, MARKET AND AUDIENCE DIAGNOSIS
- BRAND AUDIT (STRATEGIC, VISUAL, VERBAL & COMMUNICATIONS)
- BRAND IMPACT MODEL
BRANDING FOR
STRATEGY
- BRAND STRATEGY: POSITIONING, VALUES, BRAND IDEA
- BRAND VALUE PROPOSITION
- BRAND ARCHITECTURE AND NOMENCLATURE SYSTEM
- SEGMENTATION AND BRAND TARGET
- VISUAL IDENTITY
- VERBAL IDENTITY: NAMING, TONE OF VOICE, CLAIM, STORYTELLING
- AUDIOVISUAL & SONIC BRANDING
- BRAND IDENTITY GUIDELINES / MANUAL
BRANDING FOR
EXPERIENCE
Development of brand initiatives and tools that will activate and will bring to life the strategic brand platform and its identity in an engaging, coherent and impactful way, allowing customers and audiences to live the brand through experiences that cover the entire customer journey.
- BRAND IMPLICATIONS
- BRAND IMPLEMENTATION & BRAND ACTIVATION
- BRAND CULTURE & EMPLOYEE ENGAGEMENT (EVP)
- CUSTOMER JOURNEY
- BRAND LAUNCH: INTERNAL & EXTERNAL
- COMMUNICATIONS, DIGITAL STRATEGY & CONTENT
- KPIs MODEL
- BRAND PERFORMANCE & BRAND HEALTH EVALUATION
- BRAND MANAGEMENT & BRAND GUARDIANSHIP
- BRAND IMPACT MODEL
