Activating innovation in the Spirits world

Pernod Ricard, one of the leading Wine and Spirits groups worldwide, holds one of the most prestigious brand portfolios in the industry, which enjoys a very competitive position thanks to its continuous commitment to keep improving and unlocking the full potential of its brands. 

At BrandFor, we work with Pernod Ricard España to make innovation a meaningful source of value for the business, helping to identify opportunities, capturing each brand’s potential and optimising its powerful portfolio.

If you want to know more about the project, you can contact us at