Activating innovation in the Spirits world

Pernod Ricard, one of the leading Wine and Spirits groups worldwide, holds one of the most prestigious brand portfolios in the industry, which enjoys a very competitive position thanks to its continuous commitment to keep improving and unlocking the full potential of its brands. 

At BrandFor, we work with Pernod Ricard España to make innovation a meaningful source of value for the business, helping to identify opportunities, capturing each brand’s potential and optimising its powerful portfolio.