Mark Making the Way Forward
As part of Indra’s strategic branding process, its Digital Transformation brand -Minsait- was taking a step further by consolidating itself as the brand that encapsulated the entire Indra IT business. Both the brand strategy and its identity had to evolve and get strengthened, translating its ability to become a mark-making strategic partner.
A branding process that embraced a great challenge for a great brand: to transform a relatively young brand into a solid player within the IT and Digital Transformation ecosystems.
Minsait’s new purpose and visual universe was developed by BrandFor, activating the brand’s essence: by using the ‘dimensions’ as key visual and a multicolour palette, the brand’s disruptive spirit was enhanced and the ‘Mark Making’ idea was brought to life.