A journey towards excellence
As part Zamora Company’s global vision, a branding challenge was identified: to define a consistent and global brand strategy for Martin Miller’s Gin across markets.
From BrandFor, we conducted an in-depth journey in order to understand and identify the brand’s keys of credibility, relevance and differentiation by market. A compelling global strategy that started right from what we learned from premium gin consumers, by conducting qualitative and quantitative research that enriched the process and allowed to analyse the perception about the brand and consumers’ preferences.
By focusing on driving customer engagement, brand foundations were not only identified, but also prioritised and activated in a relevant and clear way. An storytelling that helped reinforce the brand at a global level, leveraging the brand’s heritage, its British & Icelandic essence, its natural ingredients, and its product in an attractive and differentiated way.