At the heart of every business

As part of the new strategic plan and cultural transformation process, Indra’s brand evolution became a fundamental opportunity to be leveraged by the company in terms of renovated perception and enhanced impulse.

The challenge we were given by Indra was a clear one: translating its great potential as a corporate brand, and at the same time, reinforcing its positioning as a leading Spanish technology company that is strongly specialised in the Transport, Air Traffic and Defense & Security markets.

Therefore, when evolving Indra’s visual brand identity, our intention from BrandFor has been to encapsulate its purpose and its role of being at the heart of every business. With this in mind, Indra’s corporate identity has been created as a visual and graphic evolution that translates its brand strategy and amplifies its brand codes, opening possibilities and focusing on what matters most.