INSPIRATION YOU CAN FEEL
IFEMA MADRID, Spain’s leading trade fair operator, identified the opportunity to highlight the value of its business transformation process, through a 360º redefinition of the brand, both strategically and creatively. A journey carried out by BrandFor with the aim of demonstrating IFEMA MADRID’s capacity as a valuable ecosystem where inspiration is experienced first-hand.
IFEMA MADRID, epicenter of inspiration
Once the diagnosis was developed, BrandFor identified the strategic objective of empowering IFEMA MADRID’s role as a driver for business value by generating knowledge and creating experiences that make a difference. For this reason, the brand strategy is based on 4 fundamental values: Impact, Connection, Vitality and Ingenuity.
A new brand strategy that is activated through the brand claim ‘Inspiration you can feel’, presenting the brand as a reference that turns spaces into disruptive environments, contacts into connections and Madrid into an attractive destination.
A new identity that looks to the future
As a consequence, the visual identity is a faithful reflection of its strategic essence, presenting a series of fundamental elements that characterize the brand creatively: brand architecture, a consistent visual and creative universe through the logo itself, the chromatic palette, photography, typography, pictogram system, illustration system and its own sonic branding.
IFEMA MADRID, inspiration is where everything begins
If you want to know more about the project, you can contact us at firstname.lastname@example.org