IFEMA MADRID, Spain’s leading trade fair operator, identified the opportunity to highlight the value of its business transformation process, through a 360º redefinition of the brand, both strategically and creatively. A journey carried out by BrandFor with the aim of demonstrating IFEMA MADRID’s capacity as a valuable ecosystem where inspiration is experienced first-hand.

IFEMA MADRID, epicenter of inspiration

Once the diagnosis was developed, BrandFor identified the strategic objective of empowering IFEMA MADRID’s role as a driver for business value by generating knowledge and creating experiences that make a difference. For this reason, the brand strategy is based on 4 fundamental values: Impact, Connection, Vitality and Ingenuity.

A new brand strategy that is activated through the brand claim ‘Inspiration you can feel’, presenting the brand as a reference that turns spaces into disruptive environments, contacts into connections and Madrid into an attractive destination.

A new identity that looks to the future

As a consequence, the visual identity is a faithful reflection of its strategic essence, presenting a series of fundamental elements that characterize the brand creatively: brand architecture, a consistent visual and creative universe through the logo itself, the chromatic palette, photography, typography, pictogram system, illustration system and its own sonic branding.

IFEMA MADRID, inspiration is where everything begins

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