Committed to the future of health

Within the framework of the strategic plan, Cofares was determined to renew its brand and its values, with the aim of reinforcing its positioning and its role as pharmacies’ strategic partner.

The purpose and new values defined by BrandFor established the way the Brand will be looking into the future. Under the concept ‘La salud nos mueve’, the strategic evolution was activated: Cofares is the brand that generates transformation in the health ecosystem, activating its ability to connect. Because Cofares is cooperative and integration. At Cofares, connections make a real and meaningful impact.

Cofares’ new identity evolves and portrays the new positioning, focusing on connections, reflecting a stronger and more transparent brand, as well as gaining strength and visibility. A brand that talks about connections, meeting points, and the importance of the health ecosystem.