Leveraging the power of branding in the insurance industry

AXA, one of the leading insurance groups at a global scale, shows its daily commitment to empower people to live a better life. This vision relies on its long-lasting strengths, including the brand as a fundamental source of value generation and bonding with customers.

With this in mind, BrandFor’s goal has always been to strategically leverage the brand’s potential from the perspective of the Spanish market, including an understanding of the complementary role that Direct Seguros plays within the group.